How to affiliate on Booking.com?
If you run websites, blogs, or mobile apps in the travel and tourism industry, affiliation to Booking.com can make you earn unnecessary sums of money. Booking.com is the online hotel reservation portal for hotels, bed and breakfasts, holiday homes and other best known accommodation in the world. For a tourist accommodation, it means getting great benefits in terms of visibility, as long as you pay a minimum fee of 15%, up to a maximum of 18% on each booking received.
How much do you earn with the Booking.com affiliate?
Knowing the profit margins is definitely your first interest in thinking about joining Booking.com. The commissions proposed are not fixed and include a percentage that increases as the number of bookings increases:
• From 0 to 50 bookings per month, expected percentage 25%;
• From 51 – 150 reservations per month, expected rate 30%;
• From 151 – 500 reservations per month, expected rate 35%;
• From 501 or more, expected rate 40%.
It is obvious that the commission is calculated on the amount retained by Booking.com for the booking received: on an amount of 2000 €, Booking.com retains about 360 €! To an affiliate in the first line go 90 €. Booking.com pays monthly fees by bank transfer to your current account or PayPal account when you reach the 100 € fee, plus the following month’s revenue if not reached.
Requirements for membership in Booking.com
Being affiliated with Booking.com is not easy. Whether you are talking about mobile apps, websites or blogs you must:
• To be part of the “Travel, Travel, Tourism etc.” sector;
• Generate qualified traffic;
• Have good quality institutional content;
For travel agencies (online or offline) admission is almost instantaneous. It should be pointed out that a single “Travel Oriented” section is sufficient to apply for admission to the affiliate program.
What does Booking.com provide for its affiliates?
The tools provided by booking.com are Banner (of different sizes), Box for search (of different typologies) and Links to accommodation facilities. For some time these components are also available in “Responsive” mode or they dynamically adapt to the width of your device. Banners are simpler to integrate and can be inserted anywhere, especially within textual content. However, they have a lower conversion rate than other generic tools. Direct links to the accommodation facilities are particularly suitable for those who write reviews or create detailed schedules in tourist portals such as Love Sicily. After you have exposed all the features of a particular Hotel, Bed and Breakfast or Holiday House in Sicily it is more than convenient to enter the direct link to the booking page by earning commissions on reservations.
Booking.com provides an easy-to-use backoffice for the affiliates, which can propose general statistics on earnings and visits, key data to understand who generates more traffic in order to improve their strategies with targeted promotions.